Privacy Policy

1 Information We Collect

We collect information in the following ways:

Information You Provide Directly

• Contact Form: When you submit an inquiry through our website, we collect your company name, full name, email address, phone number, and the contents of your message.
• Business Communications: Information you share when communicating with us by email, phone, or other means.
• Account Registration: If you register for access to our advertising platform, we collect your business name, contact information, billing details, and account credentials.

Information Collected Automatically

• Usage Data: Pages visited, time spent on pages, links clicked, and referring URLs.
• Device & Technical Data: IP address, browser type and version, operating system, screen resolution, and device identifiers.
• Log Data: Server logs recording your interactions with our website and platform.

Information from Third Parties

• Business contact information from publicly available sources or data partners to support our sales and marketing activities.
• Audience and attribution data from advertising ecosystem partners (as described in Section 4).

2 How We Use Your Information

We use the information we collect for the following purposes:

• To provide our services: Operating and maintaining the Northern Spirit Advertising platform, processing campaigns, and delivering CTV advertising inventory.
• To respond to inquiries: Responding to contact form submissions, questions, and support requests.
• To communicate with you: Sending service updates, billing information, platform announcements, and marketing materials (where you have consented or it is otherwise permitted).
• To improve our services: Analyzing usage patterns to enhance platform features, fix bugs, and improve user experience.
• For billing and account management: Processing payments and managing your account.
• To comply with legal obligations: Meeting our obligations under applicable Canadian federal and provincial laws.
• To protect our rights: Detecting and preventing fraud, abuse, or unauthorized use of our platform.

3 Cookies & Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience and gather usage data.

Types of Cookies We Use

• Essential Cookies: Required for the website to function properly. These cannot be disabled.
• Analytics Cookies: Help us understand how visitors use our website (e.g., Google Analytics). Data is aggregated and anonymized where possible.
• Preference Cookies: Remember your settings and preferences for a better experience.
• Marketing Cookies: Used to deliver relevant advertising and track campaign effectiveness. These are only set with your consent.

Your Cookie Choices

You may control cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. You may also opt out of analytics tracking by using browser extensions such as the Google Analytics Opt-out Add-on.

4 Advertising Data & CTV

As a CTV advertising platform, we process advertising-related data as part of our core services. This section describes how we handle data in the context of our advertising marketplace.

Advertiser Data

We collect and process campaign data, targeting parameters, creative assets, and performance metrics on behalf of advertisers using our platform. This data is used solely to operate and optimize advertising campaigns.

Audience & Targeting Data

Our platform may use interest-based, geographic, and behavioural signals to enable targeted CTV advertising. We work with supply-side partners and data providers who may share audience segment data. We handle such data in accordance with applicable privacy law and industry standards, including the IAB Canada guidelines.

No Sale of Personal Information

Northern Spirit Advertising does not sell personal information to third parties for their own independent marketing purposes.

5 Sharing Your Information

We do not share your personal information except in the following circumstances:

• Service Providers: We engage trusted third-party vendors (e.g., cloud hosting, email services, analytics providers, payment processors) who process data on our behalf under confidentiality agreements.
• Platform Partners: CTV inventory suppliers, publishers, and technology partners necessary to operate our advertising marketplace, subject to appropriate data agreements.
• Business Transfers: If Northern Spirit Advertising is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, with notice provided to you.
• Legal Requirements: We may disclose information where required by Canadian federal or British Columbia provincial law, court order, or to protect the rights, property, or safety of Northern Spirit Advertising or others.
• With Your Consent: In any other circumstance where you have provided explicit consent.

6 Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law.

• Contact inquiries: Up to 24 months from the date of submission, or until the business relationship concludes.
• Platform account data: For the duration of the account and up to 7 years following account closure for legal and financial record-keeping.
• Campaign and performance data: Retained in accordance with advertiser agreements, typically up to 36 months.
• Website analytics data: Aggregated data may be retained indefinitely; individual session data up to 26 months.

When data is no longer required, we securely delete or anonymize it.

7 Your Rights & Choices

Under the Personal Information Protection Act (PIPA) of British Columbia and Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), you have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we correct inaccurate or incomplete personal information.
• Withdrawal of Consent: Where we rely on your consent to process data, you may withdraw it at any time (subject to legal or contractual restrictions).
• Deletion: Request deletion of your personal information where it is no longer necessary for the purposes for which it was collected, subject to applicable legal obligations.
• Opt-Out of Marketing: Unsubscribe from marketing communications at any time by clicking the "unsubscribe" link in any email or contacting us directly.

To exercise any of these rights, please contact us at info@northernspiritadvertising.com. We will respond within 30 days of receiving your request.

8 Security

We take the security of your personal information seriously. We implement reasonable administrative, technical, and physical safeguards to protect your data against unauthorized access, disclosure, alteration, or destruction.

These measures include encrypted data transmission (TLS/HTTPS), access controls, and regular security reviews. However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, and we encourage you to use strong passwords and protect your account credentials.

In the event of a data breach that poses a real risk of significant harm, we will notify affected individuals and the Office of the Information and Privacy Commissioner of British Columbia as required by applicable law.

9 Children's Privacy

Our website and services are intended for business professionals and are not directed at individuals under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately and we will delete that information.

10 International Data Transfers

Northern Spirit Advertising is based in British Columbia, Canada. If you are accessing our services from outside Canada, please be aware that your information may be transferred to, stored, and processed in Canada or in other jurisdictions where our service providers operate.

We take steps to ensure that any international transfers of personal information are protected by appropriate safeguards consistent with applicable Canadian privacy law.

11 Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other business reasons. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you by email or by a prominent notice on our website.

We encourage you to review this policy periodically to stay informed about how we protect your information.

12 Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact our Privacy Officer:

You also have the right to contact the Office of the Information and Privacy Commissioner for British Columbia if you have concerns about how we handle your personal information: www.oipc.bc.ca